Tobacco Company Reneged on Youth Ads, Judge Rules
The company places so many advertisements in magazines with "huge youth readerships," like Sports Illustrated and Rolling Stone, Judge Prager ruled, that it "strains credibility" to suggest that Reynolds did not consider how many children under 18 were exposed to its cigarettes.

The $20 million fine ordered by Judge Prager, who oversees compliance with the tobacco settlement in California, was the amount sought by the state's attorney general, Bill Lockyer, who brought the lawsuit with help from New York, Connecticut, Maryland and Pennsylvania.

More significantly perhaps, the judge also ordered Reynolds to stop putting cigarette advertisements in magazines with a disproportionate number of teenage readers.
http://www.nytimes.com/2002/06/07/national/07SMOK.html