Privacy Is Common Issue Online
Although 70 percent of online consumers say they are worried about online privacy, the study found, just 40 percent read Web site privacy statements, and 82 percent would give personal information to new shopping sites in exchange for a chance to win $100 in a sweepstakes.

The business attitudes toward online privacy are slightly more difficult to quantify, but Rob Leathern, who wrote the Jupiter report, said that most companies budgeted less than $40,000 annually for online privacy initiatives.
http://www.nytimes.com/2002/06/03/technology/03ECOM.html