Wednesday, July 24, 2002

User Interface 7 East Conference -Three Instances Where It Pays To Get the Message Right
There are countless areas on your site, in your emails and in your newsletters, where you can make improvements by paying more attention to the text.

Even in the aftermath of the dotcom crazy years, the industry is still focusing too much on the technology that delivers online messages, and spending too little time on the quality of the messages themselves.

While every line of text you have written for your online business should be reviewed and can likely be improved, there are three areas that should receive your immediate attention.
http://www.uiconf.com/uie-7/usborne_article.htm

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