Saturday, July 13, 2002

WorkZ.com - Growing Your Company in a Chaotic Market
Practice maniacal focus. Who are your customers, and how do you reach them? If you can't readily identify the benchmarks, you might need to take a hard look at such areas as your business structure, personnel and costs, and rework your model.

Price in a way that minimizes barriers to entry. If chaos is the order of the day — and I think it is — make sure your pricing is tiered or otherwise structured so your clients can afford to try your products and services. And be flexible in your negotiations. Look for creative ways to bring new customers aboard.

Create and display credible public relations statements that aren't full of fluff, such as "market (or cost) leadership," "best-of-breed technology," "leading provider of," and "high performance." Don't use terms editors see hundreds of times every day. Create PR that is original and truthful, and you will stand out from the crowd much better.

Don't waste time chasing venture capital. Fund your company creatively. Venture capitalists are busy today trying to save their existing portfolio of dot-bombs, so don't waste a lot of your time contacting them.

Ignore marketing hype and concentrate on technology that really works.
http://www.workz.com/cgi-bin/gt/tpl_page.html,template=1&content=2073&nav1=1&user=4c492ace5014

No comments:

Post a Comment

con·cept