Monday, December 11, 2000

Online Advertisers Pay Donors' Tabs It was so simple: Go to the computer, sign on to
TheHungerSite.com, click the "Donate Free Food" button, and, with
each click, every business advertising on the site would donate a
half-cent to the United Nations World Food Program, enough to buy
a quarter-cup of grain for the world's poorest people.

But these days, the Hunger Site has hit rocky times. In November, the United Nations World Food Program
suddenly ended its participation, concerned about the finances of the organization that now runs the Hunger
Site and troubled that the donations were being passed on more slowly. Though the Hunger Site now
supports two other food programs, it has fewer visitors and fewer sponsors, in part because of the new
competition it spawned.

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