Religious and Public Stations Battle for Share of Radio Dial
Here in Lake Charles, American Family Radio has silenced what its boss detests.

It knocked two NPR affiliate stations off the local airwaves last year, transforming this southwest Louisiana community of 95,000 people into the most populous place in the country where "All Things Considered" cannot be heard.

In place of that program — and "Morning Edition," "Car Talk" and a local Cajun program called "Bonjour Louisiana" — listeners now find "Home School Heartbeat," "The Phyllis Schlafly Report" and the conservative evangelical musings of Mr. Wildmon, whose network broadcasts from Tupelo, Miss.

The Christian stations routed NPR in Lake Charles under a federal law that allows noncommercial broadcasters with licenses for full-power stations to push out those with weaker signals — the equivalent of the varsity team kicking the freshmen out of the gym.

This is happening all over the country. The losers are so-called translator stations, low-budget operations that retransmit the signals of bigger, distant stations. The Federal Communications Commission considers them squatters on the far left side of the FM dial, and anyone who is granted a full-power license can legally run them out of town.

Religious broadcasters have done this to public radio stations in Oregon and Indiana, too, and many large-market public radio stations, like WBEZ in Chicago, complain that new noncommercial stations, most of them religious, are stepping on the signal at the edge of their transmission areas.

Public radio is belatedly fighting back. Last year, a national nonprofit organization was set up to fend off the new hardball competition. Called Public Radio Capital, it raises money through tax-exempt bonds to help local public stations end their reliance on translators and buy full-power stations.

Public Radio Capital, created with seed money from the Corporation for Public Broadcasting, a federally financed agency, has since helped public radio stations in Chicago, Denver, Nashville and Tacoma, Wash., to outbid their competition.

In Tacoma, the organization bought a noncommercial FM station from a local technical college for $5 million. Money to operate the station will come from major public stations in the area.

"Until recently, public radio had been completely dependent on local initiative to protect its signal and acquire new stations," said Marc Hand, the managing director of Public Radio Capital, which is based in Denver. "A lot of times, local radio is not aware of how to compete. We are stepping in when we can to help."

For many of NPR's 273 member organizations, the legal and administrative costs of competing against religious broadcasters are sponging up millions of dollars that they might otherwise spend on news and other local programming.

"It is, like, nuts," said Torey Malatia, general manager of WBEZ, which has the country's third-largest public-radio audience. "Starting about four years ago we realized that if we didn't learn how to fight back, our coverage area would effectively shrink by a million people."

As NPR itself acknowledges, religious broadcasters are often far better prepared for the radio wars. "They have employed a long-term strategy, where we have failed to do that," said Dana Davis Rehm, vice president for member and program services at NPR in Washington.
http://www.nytimes.com/2002/09/15/national/15RADI.html