SearchDay - Making Dynamic and E-Commerce Sites Search Engine Friendly - 29 October 2002

A special report from the Search Engine Strategies 2002 Conference, August 12-14, San Jose, CA.

Many dynamic and e-commerce web sites are unwittingly part of the Invisible web, but there are several strategies for making them more search engine friendly.

Sure, it's easy to talk about meta tags and copy writing techniques when you have a static Web site. But what can companies with database and e-commerce sites do? "Search engines can crawl dynamic sites, said Detlev Johnson, filling in for Mikkel deMib Svendson, CTO of RedZoneGlobal Denmark. "They just don't want to."

Before you tell your CEO that his expensive Web site should "thrown out" however, there are some efforts that can yield your dynamic site some visibility in the search engines.
http://searchenginewatch.com/searchday/02/sd1029-ses-dynamic.html