What They Know That You Don't
A patented invention, a great idea, a breakthrough innovation, a secret ingredient—every successful company has something that gives it an edge over its competitors.

But more often than not, that edge comes from a technology or service that any business could use—if they knew it existed. From business intelligence apps that let you spot trends before they happen to free software that will save you a bundle on your back end, getting ahead doesn't have to be rocket science.
http://www.smartbusinessmag.com/article/0,3658,s=103&a=23793,00.asp