Gates Champions 'Creative Capitalism' to End Inequity

Gates Champions 'Creative Capitalism' to End Inequity:

"'If we can find approaches that meet the needs of the poor in ways that generate profits for business and votes for politicians, we will have found a sustainable way to reduce inequity in the world. This task is open-ended. It can never be finished. But a conscious effort to answer this challenge will change the world.' "

Gates, in a prepared address at Harvard's 356th Commencement, focused on the inequities of the world and challenged students to find new ways that would encourage business leaders and governments to apply the wealth of discoveries and technology at our disposal to the people and places it fails to reach.

"We can make market forces work better for the poor if we can develop a more creative capitalism—if we can stretch the reach of market forces so that more people can make a profit, or at least make a living, serving people who are suffering from the worst inequities," he said.

Gates also said we can press governments around the world to spend taxpayer money in ways that better reflect the values of the people who pay the taxes.

"If we can find approaches that meet the needs of the poor in ways that generate profits for business and votes for politicians, we will have found a sustainable way to reduce inequity in the world. This task is open-ended. It can never be finished. But a conscious effort to answer this challenge will change the world."

Gates also declared that the spread of the global information network to emerging markets and underserved regions of the world is an imperative to sustain humanity's demand for innovation and discovery.

"The magical thing about this network is…it also dramatically increases the number of brilliant minds we can have working together on the same problem…" he said. "But, for every person in the world who has access to this technology, five people don't. That means many creative minds are left out of this discussion—smart people with practical intelligence and relevant experience who don't have the technology to hone their talents or contribute their ideas to the world."

http://www.eweek.com/article2/0,1895,2143272,00.asp?kc=EWKNLNAV06082007STR2

Archetypes Come in Stereo

Poynter Online - Writing Tools:

"'The Ugly Duckling' has become the dominant story form of American popular culture, especially so-called 'reality' television shows, perhaps because the narrative fits snugly into a celebrity culture in which every person dreams of being a star. "

• Consider the enormous popularity of "Extreme Makeover," and all the makeover shows that entertain us by transforming the ordinary and grotesque, people and houses, into the stellar and fabulous. Think of "The Biggest Loser," "Queer Eye for the Straight Guy" and even "Pimp My Ride," which takes junky cars and transforms them into customized chariots of funk.

• Think of the ways in which "American Idol" has dominated the entertainment industry. Consider how character story lines generate interest in the show. Yes, Simon, it is a singing competition. But it helps that Kelly Clarkson was a cocktail waitress in Texas, that Fantasia was a single mom, that Taylor Hicks sang in college bars and honky tonks.

• A more subtle example, but proof of the pervasive power of the form, can be found in the 11-year PBS series "Antiques Roadshow." Folks line up at regional antiques fairs to have their old stuff appraised. First, the owner tells a story about how the object was obtained: "It's been in our attic since Aunt Bessie died in 1959." Or, better still, "I bought it at a garage sale for $30." Then the expert tells the story of the provenance of the antique and opines: "Would it surprise you to learn that this ashtray would go conservatively at auction for $30,000? That $30 was a good investment." The piece of junk is now treasure, the duckling a swan.

  It turns out that, whatever their personal stories, American political figures need to establish their duckling credibility (call it "duck-cred" for short) in order to qualify for swan status in the eyes of gullible voters. In other words, Lincoln probably cursed American politics forever by being born in a log cabin.

For every build-me-up story, there is a tear-me-down narrative. It turns out that the antidote to "The Ugly Duckling" is another ancient story form, "The Emperor's New Clothes."

In the coming months, journalists will encounter competing stories about the presidential candidates. Are they swans, or are they naked? Is Rudy Giuliani America's mayor, a hero of Sept. 11, or someone, in the counter narrative, responsible for his city's vulnerability? Is John Edwards an advocate for the common person or an unscrupulous ambulance chaser?

That's the problem with ancient story forms. They have strict requirements that force us to select some details but reject others. Real life -- unlike reality television -- is not scripted and staged. In real life, the swan was pretty cute as a duckling, and the emperor may not be dressed in gold, but at least he's wearing a golf shirt and Bermuda shorts.

The main stream media will fall into both archetypes through sheer laziness.

Today's paradigm isn't stereo. It's 5-1 surround sound. This longest ever presidential campaign deserves nothing less. Somebody needs to say that we're not choosing between war and peace, but between war and chaos or peace and chaos. Pretending that there are easy answers got us into this mess. No matter what happens, someone will offer a solution that is simple straightforward and dead wrong. Boy will it be tempting.

My profound thanks to Roy Peter Clark