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This is the Apple that is, as opposed to the willful wishful thinking that's going on in the wake of Steve Jobs death. Funny, how 1984 wasn't like Orwell's 1984 but 2011 both public and private is.
Yet, we love Big Brother, and fear the BORG.  Steve Jobs, Enemy of Nostalgia
Today there is no tech company that looks more like the Big Brother from Apple's iconic 1984 commercial than Apple itself.
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