Saturday, July 03, 2010

Book Review - The Facebook Effect - By David Kirkpatrick - NYTimes.com

Book Review - The Facebook Effect - By David Kirkpatrick - NYTimes.com: "THE FACEBOOK EFFECT
The Inside Story of the Company That Is Connecting the World
By David Kirkpatrick
Illustrated. 372 pp. Simon & Schuster"

According to “The Facebook Effect,” Facebook is the second-most-visited Web site on earth (after Google). The average member spends almost an hour there each day. It has more than 400 million active users — over 20 percent of everyone on the Internet — and is growing by 5 percent a month.

But according to David Kirkpatrick, who for many years was a technology editor at Fortune, Facebook is more than big. It’s a “platform for people to get more out of their lives,” a “technological powerhouse with unprecedented influence across modern life” and an “entirely new form of communication.”

No wonder he has written what amounts to two books about it: the first and second halves of “The Facebook Effect.” The first part is a fascinating but flawed corporate history, starring Facebook’s reticent creator, the Harvarddropout Mark Zuckerberg; the second is a thoughtful, evenhanded analysis of the Web site’s impact.

http://www.nytimes.com/2010/07/04/books/review/Pogue-t.html?nl=books&emc=booksupdateema3&pagewanted=all
con·cept: Book Review - The Facebook Effect - By David Kirkpatrick - NYTimes.com