Tuesday, December 29, 2009

Look at New Audience Values to Rethink Future of Local News

"Local news has become commoditized by the incessant coverage and
promotion of cheap, easy-to-find crime and mayhem. As a result, every newscast
across the country looks and sounds very similar. Is that really a winning
strategy for local news? In effect, local news has become a national network of
disconnected minor mayhem, and as a result has swapped its credibility with
local audiences over the long term for short-term gains in audience ratings for
a particular month -- but masking the long-term decline of audience share
overall."

John Lansing:

News has to get beyond stenography and recording to tell us thungs search engines don't. News must concentrate on "how" and "why."


http://www.poynter.org/column.asp?id=2&aid=175085
con·cept: Look at New Audience Values to Rethink Future of Local News