Trippi's Two Americas:
"In this political season, technology keeps cutting both ways. Productivity is up, keeping the market moving forward, corporate profits up and interest rates down. But that same efficiency also maintains the jobless recovery. So too does broadband, virtualization and outsourcing.

Where Edwards' Two Americas are classic Democratic haves and have-nots, Trippi's are The Onlines and The Offlines. And the same dynamics that brought Dean to prominence also served to accelerate his decline. The transparency of the network that allowed rapid fundraising and bubble-up communications within the campaign also allowed Kerry, Edwards and Clark to cherry-pick voter lists and redirect them to their own volunteer corps of handwritten letter authors.… "

Trippi didn't have the luxury of waiting out the down cycle. The Dean campaign was primed to counter the front-loaded primary schedule designed by DNC chairman Terry McAuliffe to wrap up the nomination by early spring. If anything, Trippi was too successful, peaking too soon. Though an experienced operative, he violated the fundamental rule of salesmanship: Once you've closed the sale, shut up.

We all know how quickly things fell apart once the campaign went off the rails. But Trippi made it clear he understood from the beginning the fundamental disconnect between the Internet and political crowds. "The Internet community doesn't understand the hard realities of American politics," he said, and the political press doesn't get the Internet.

Of course, Trippi then tarred the mainstream media with the "broadcast-politics" brush, charging the networks with purveying entertainment, not information, with 933 replays of Dean's infamous scream speech. To Trippi, what the media did in taking the speech out of context was damaging—"not what the Governor did.…"

http://www.eweek.com/print_article/0,3048,a=118842,00.asp