Wednesday, December 31, 2003

An Unrepentant Spammer Considers the Risks:
"Alan Ralsky, according to experts in the field, has long been one of the most prolific senders of junk e-mail messages in the world. But he has not sent a single message over the Internet in the last few weeks.

He stopped sending e-mail offers for everything from debt repayment schemes to time-share vacations even before President Bush, on Dec. 16, signed the new Can Spam Act, a law meant to crack down on marketers like Mr. Ralsky.

He plans to resume in January, he said, after he overcomes some computer problems, and only after he changes his practices to include in his messages a return address and other information required by the law, the title of which stands for Controlling the Assault of Non-Solicited Pornography and Marketing. "

That is quite a switch for Mr. Ralsky, who has earned a reputation as a master of cyberdisguise. By his own admission, he once produced more than 70 million messages a day from domains registered with fake names, largely by way of foreign countries - or sometimes even by way of hijacked computers - so that the recipients could not trace the mail back to him.

Most experts in junk e-mail, known as spam, have dismissed the new federal law as largely ineffectual. And many high-volume e-mailers say the law may even improve the situation for them because it wipes away a handful of tougher state laws.

But Mr. Ralsky, who lives in a Detroit suburb, says the law's potential penalties - fines of up to $6 million and up to five years in jail - are making him rethink his business.

"Of course I'm worried about it," he said after the law was signed. "You would have to be stupid to try to violate this law."

No one is saying that e-mail in-boxes will be clean of spam any time soon. But the world is getting to be a much more hostile place for spammers, particularly those who send some of the most offensive messages. The biggest threat is not so much the new law, though it is expected to play a role in stepped-up enforcement, as the increased willingness of prosecutors to go after spammers.

http://www.nytimes.com/2003/12/30/technology/30spam.html?pagewanted=all&position=

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