Saturday, March 15, 2003

Titles for Web Pages: In-Context and Out-of-Context (D.G. Jerz; UWEC)
Most writers know the value of an informative title, but many beginning web authors don't know that each web page needs two kinds of titles.

The in-context (IC) title always sits at the top of a page, with the rest of the document immediately beneath it. The in-context title of this page is "Two Kinds of Titles for Web Pages (In-Context and Out-of-Context)".

The out-of-context (OOC) title is frequently displayed by search engines or archive pages, as part of a long sorted list. The out-of-context title for this page probably appears in the stripe at the very top of your web browser window: "Titles for Web Pages: In-Context and Out-of-Context (D.G. Jerz; UWEC)".…
http://www.uwec.edu/jerzdg/orr/handouts/TW/web/titles.htm

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