Friday, November 08, 2002

Freelancers: Outperform The Agencies in 10 Steps!

We often think of interactive agencies as the model for efficiency, as businesses that deliver high quality solutions to clients as varied as they are.

However, while on the whole, clients benefit from working with outside agencies, the agency model is fraught with problems, often produces mixed results, and frequently fails to add real value to the business in question.

We've passed the phase when industry experts believed that companies with names like Scient, Razorfish and Sapient could help a business succeed in the new economy just because they sounded like they were on the cutting edge. We're now realizing that the new "new" economy is all about the consumer, and the creation of products and services that these people need.
http://www.ecommercebase.com/article.php/913

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