Wednesday, February 21, 2001

ClickZ : The End for Search Engines?
The impending closure of Go only
underscores the dramatic changes that
have been taking place among the major
search engines over the past few months. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? For searchers, such losses could mean less diversity in search results. For Web marketers, a consolidation could mean less likelihood of being found. It's scary-sounding
stuff, and no one knows the answers. However, a look back can provide us with some perspective on how the future may unfold.
http://www.clickz.com/article/cz.3405.html

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